Amsterdam street walkers were shocked when they found a severed arm lying down on the street. If you look closely, you’ll see this is a great examples of guerrilla marketing.
The arm was holding a copy of the Death Proof DVD, the latest movie starring Quentin Tarantino. The bloody limbs was found in front of Tuschinski, one of the largest cinemas in the Netherlands.
http://www.trendhunter.com/trends/tarantino-death-proof-guerrilla-marketing
This is fantastic, it's sheer art and perfection - I love this kind of guerrilla marketing. If you can find a client who'll go for something a little on the edge go for it. Yes it will take more thinking effort than a 1/2page add or a 15 second radio jingle but isn't that why you took all those marketing classes at university??
Cheers,
Dean
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