Thursday, December 13, 2007

Guerrilla Marketing

Hat Tip to my colleague Mitch Fanning for sending me this one.

Amsterdam street walkers were shocked when they found a severed arm lying down on the street. If you look closely, you’ll see this is a great examples of guerrilla marketing.

The arm was holding a copy of the Death Proof DVD, the latest movie starring Quentin Tarantino. The bloody limbs was found in front of Tuschinski, one of the largest cinemas in the Netherlands.

This is fantastic, it's sheer art and perfection - I love this kind of guerrilla marketing. If you can find a client who'll go for something a little on the edge go for it. Yes it will take more thinking effort than a 1/2page add or a 15 second radio jingle but isn't that why you took all those marketing classes at university??


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