Saturday, December 08, 2007

ESPNU Looks for User-Generated Content

Interesting article that I thought was worth highlighting here.
ESPN'S ONLINE AND CABLE COLLEGE-SPORTS network ESPNU has launched an ambitious plan to produce a slew of additional niche programming, differentiate itself in a congested market, and engage a hard-to-reach demographic, all without adding to existing production costs.

Dubbed "ESPNU Campus Connection," the initiative depends on the cooperation of schools and students around the nation. ESPN is hoping students will generate loads of new sports-related content, including play-by-play coverage, sideline reporting, commentary, and analysis. The network is at

In the first year, ESPNU plans to establish relationships with journalism, broadcasting, and marketing departments at 20 schools nationwide. While managing these relationships could prove difficult, early tests this fall at Florida State University and Syracuse University went well, said Burke Magnus, vice president and general manager at ESPNU.

Cool concept so basically providing a 'branded location' for each of the schools and the tools for students to upload content (aspiring professionals who are happy for a forum to highlight their work) you get a ready made business model.

It's simple and perfect I love it already.


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