Well it's out - here is the CTIA Code Scan Action Team White Paper
After 2 years of lobbying and hidden agendas with lots of committees and discussions this is what they come out with, they should have titled it..."We're carriers looking out for ourselves and all you advertisers and consumers better bend over and touch your toes".
Someone at CTIA either took a bribe or failed an IQ test if they think this is going to work.
My phone has been ringing off the hook with people asking what does this mean and where does the mobile phone 2D code technology in the USA go from here.....my answer is simple.
This is paper is fubar and will die a stillborn death.
Basically all you QR code people go about your business, keep implementing really cool campaigns with no hidden charges, license fees or 'carrier taxes' on your creativity.
Ignore all the scummy scanbuy/neomedia/ctia cohorts with their closed mobile carrier mentality and taxes and charges. The world has already passed proprietary closed systems by, they had their shot 4 years ago and they blew it.
With QR codes now available on Apple iPhone and shortly to be release on the Google Android as well as all the existing already deployed readers from Quickmark, Kaywa, 3G Vision etc for Windows Mobile and Symbian readers there is no stopping the QR code momentum in the USA.
With the success of the recent Ralph Lauren campaign you've seen how quickly and easily marketers can engage their customers with innovative campaigns and totally ignore the carriers.
Hey CTIA this ones for you :P