I woke up this peaceful sunday morning, made a quiet coffee, and within 5 minutes of catching up on Twitter had steam in my ears.
Which leads to this piece of crap recycled PR fluff
"which allows barcodes from any advertiser or brand to be linked to web content independently of the barcode reader or service provider being used."
"Direct barcodes have the URL of the associated content embedded in the code. With indirect barcodes, the URL is of an intermediate web site where the code is looked up in a database and the corresponding content URL is returned. This means that the content URL is dynamic and can be updated."
Yes folks step right up, this is what Neomedia have patented and now are demanding Patent payments in order to do and what Neustar and the carriers are setting up to demand payments from content publishers to use.
"For example, it prevents counterfeit barcodes associated with the brand being used to execute fraud or copyright infringement"
"and it means advertisers can customize and update the content associated with a barcode"
You mean like they couldn't change the content on their own server that the URL leade to before? hmm please speak more about these amazing powers you have.
"Neustar will charge a transaction fee per scan for use of the clearinghouse".
Ah yes now i see it.....
My comment that i posted on the article if they dont get deleted were.
Neustar clearinghouse is crap, it's a scam by certain people in the industry to make money from 2D Codes under the guise of "greasing the ecosystem means this thing will move forward".
You dont need to "grease" anything.
Any camera equipped smartphone can download a QR reader, regardless of what your carrier pre-loads.
Denso Wave the inventors of QR codes do not charge patent payments for the publishing or reading of QR codes.
Any content publisher can create QR codes for free without payment to anyone, regardless of what some scam artists say.
- QR codes dont need a clearhouse.
- Consumers dont need to pay.
Reporters need to do more research than simply quoting PR baloney.