BT killed Ribbit

Any thoughts on why they did this? what makes Twillio successful but another company willing to kill off a $100m+ investment in the same technology?



- http://venturebeat.com/2011/08/09/bt-kills-ribbits-web-phone-platform-sends-customers-to-the-fast-growing-twilio/
Ribbit once boasted that it was “Silicon Valley’s first phone company” because of the innovative technology it offered: It was early to develop a very easy way for Web developers to embed code into web pages that allowed users to make phone calls and send other messages while online.