Wednesday, June 20, 2012

First ever NFC magazine advertisement

.....500,000 subscriber copies of Wired, which is a lot of NFC tags. Even in volume if they cost 25 cents each that’s $125,000 dollars more than using a QR Code....
more details at -

NFC enabled ad in Wired magazine

its nice that they were first.....but at 25c per insert can this really be considered a good roi over a QR code?

lol wonder what percentage of readers even had nfc handsets OR worse what percentage bothered to scan.....come on Lexus open the kimono did it cost you $125k for 100-300 scans?

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