.....500,000 subscriber copies of Wired, which is a lot of NFC tags. Even in volume if they cost 25 cents each that’s $125,000 dollars more than using a QR Code....
more details at - http://2d-code.co.uk/nfc-ad-wired-magazine/
its nice that they were first.....but at 25c per insert can this really be considered a good roi over a QR code?
lol wonder what percentage of readers even had nfc handsets OR worse what percentage bothered to scan.....come on Lexus open the kimono did it cost you $125k for 100-300 scans?