Monday, June 18, 2007

Wasted Marketing Opportunity

So I don't want you to think I spend my entire weekends hanging around bus shelters but....

So I'd heard about these Bluetooth Beacon marketing advertisements, the idea is that you walk up activate your Bluetooth on your mobile phone and it sends you the "call to action" marketing message.

Hmm..... Sorry Discovery back to the drawing board on this one - it's either not working or they put a Bluetooth poster on a non Bluetooth shelter.

Missed opportunity there which is a shame as I was really curious to see how it would work (having said that I still watch the show - I love it definitely up there in my Top 10).

Seeing that the Bluetooth technology failed us about a backup using a QR code as well??



  1. So Dean-

    I guess that's why they call it "new tech".

    Anyway, to get back to Discovery - I did send out an inquiry to the marketing contact that put the whole blue tooth
    deal together and all I was told that they were aware of it. Oh well.


  2. And if you have Verizon service, you can't get the feed, likewise no with a Blackberry!