So I'd heard about these Bluetooth Beacon marketing advertisements, the idea is that you walk up activate your Bluetooth on your mobile phone and it sends you the "call to action" marketing message.
Hmm..... Sorry Discovery back to the drawing board on this one - it's either not working or they put a Bluetooth poster on a non Bluetooth shelter.
Missed opportunity there which is a shame as I was really curious to see how it would work (having said that I still watch the show - I love it definitely up there in my Top 10).
Seeing that the Bluetooth technology failed us here.....how about a backup using a QR code as well??