Wednesday, June 27, 2007

HD TV's Slow Addoption

HDTV Penetration Will Hit 36% In 2007by Erik Sass: By the end of 2007, 16 million high-definition TVs will be sold, bringing the total to 52.5 million in the U.S. That's 36% penetration of households, according to new figures from the Consumer Electronics Association. The irony? Only 44% of HDTV owners actually receive HD programming. Some blame cost, others use the technology for movie and gaming experiences. - Read the whole story...

Wow that figure blows me away it's so low. Basically if people replace their tv's every 5 years (eg 20% a year) then their is no 'rapid' deployment of HD sets, it's just the natural replacement cycle that is growing year on year as it normally would any other TV 'feature'.

I mean I have been dissapointed that out of the 400 or so channels here on Time Warner NY we only have about 20 or so in HD, but based on those figures I can see why networks aren't exactly rushing out to replace everything in HD.

Any comments?


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