Thursday, July 17, 2008


Blue Pulse is an Australian company, now west coast refugee, doing the PR rounds at the moment.

No real secrets in this interview more a fluff pr piece but great to see yet another aussie mobile company making waves over here.

It's surprising there aren't more mobile messaging platforms out there as when you think about it SMS is really nothing more than passing straight text with no conversational functionality or dialog and really 'expensive text' at that, even at only 5 or 10c a message, it's definitely ripe for replacement.

The issue is obviously going to be fragmentation.....and for investors whats hot today can be usurped tomorrow by some kid in Bangalore working out of his parents garage and steal all of your fickle users with yet the next development in social messaging.


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