NASCAR leads TV 2.0

http://www.directv.com/DTVAPP/global/contentPageNR.jsp?assetId=P4200058&CMP=ILC-Q108-RHR-NASCAR


Yeh I know what you are thinking....NASCAR ...not interested and not something perceived to be on the cutting edge.

Yeh maybe, but watch this video and read the article, you'll see it leaves every other 'television sport' for dead in terms of their inventiveness when it comes to interactive tv and the way TV 2.0 should be.

It's going to be interesting to see if any of the networks implement 'interactivity' into their Olympics coverage this year.


Cheers,
Dean