Yet another 'expert' marketing company that just doesn't get it.
I love how marketing companies who are supposed to be advising clients just dont get technology themselves, and just hanging a shingle out and branding yourself Neo@Ogilvy (so web 2.0) doesn't mean you are going to be making the right decisions on behalf of your clients.
NeoMedia Technologies today announced that OgilvyOne Worldwide has deployed two of NeoMedia's innovative mobile products -- NeoReader(R) (barcode scanning application) and NeoSphere(TM) (code management platform) -- for the launch of neo@ogilvy, its integrated digital and direct media company in Malaysia. The launch has been planned and managed by Rezonanze, NeoMedia's strategic partner in Asia and a leading interactive branding and marketing consultancy.
For the launch of its new division neo@ogilvy in Malaysia, OgilvyOne Worldwide invited brands and advertisers to attend a special reception. The OgilvyOne invitation featured a 2D barcode that linked to neo@ogilvy WAP pages.
For the launch of its new division neo@ogilvy in Malaysia, OgilvyOne Worldwide invited brands and advertisers to attend a special reception. The OgilvyOne invitation featured a 2D barcode that linked to neo@ogilvy WAP pages.
So basically Ogilvy has been suckered into using a proprietary 2D format that all other QR readers deployed cant interact with.
And yes while NeoReader now runs on over 100 handsets, QR readers have been deployed on a far greater number of makes and models.
I just dont get it - what is it that is causing these interactive agencies to sign up with closed 'dead end' 2d codes. If NeoMedia goes into bankruptcy tomorrow all the campaigns deployed and all of the investment into 2d technology by Ogilvy has made will be useless.
It's like building your own email client that can only send emails to other people who have the same client.
Can you imagine Gmail that can only send email to other Gmail users leaving all the other readers Outlook, Yahoo mail, Hotmail etc in the dark?
Where is the sense in that?
Cheers,
Dean
"So basically Ogilvy has been suckered into using a proprietary 2D format that all other QR readers deployed cant interact with."
ReplyDeleteDean,
I posted under your quotes.
FYI, The Neoreader, nor, Neomedia Technologies does not have a proprietary code. The reader does read The following types of 2D bar codes (QR, data matrix, Aztec, Maxi, (that I know at this time), 1D bar codes (EAN and UPC), from the PR, KEYWORDS. The reader is also supposed to read RFID, logos, trademarks, slogans, billboards, etc.
I thinnk the proprietary code you maybe referring to is the EZcode of Scanbuy. Their reader is not as developed as the NeoReader, IMO.
If Ogilvy wants to offer QR codes why other readers cannot read them.
"I just dont get it - what is it that is causing these interactive agencies to sign up with closed 'dead end' 2d codes."
Scanbuy's EZcode is a dead end offering as other compnaies that offer the EZcode as a option other readers cannot read them.
"If NeoMedia goes into bankruptcy tomorrow all the campaigns deployed and all of the investment into 2d technology by Ogilvy has made will be useless."
I do not think YA is going to let Neomedia go bankrupt, just my opinion.
I am a long time shareholder, nothing more, nothing less. I would suggest doing further research if you are more interested. Just wanted to clear the air.
hey Swampthing - what is it about neomedia/scanbuy shareholders that they love to blog post whenever someone says something contradictory - you are the 4th person to post a response (the first 3 were even worse than yours so I deleted them) and although I'm all for free speech (lol you should read some of the other comments on other posts I've allowed from time to time) I've chosen not to post any of them because they are full of lies and deceit.
ReplyDeleteYou 'say' you are a shareholder - thats nice....but if you knew what you were talking about you would understand that neomedia's platform is built on proprietary indirect linking.
take out the server (eg bankruptcy) and all of the codes go bye bye.
the beauty of qr codes is they can be implemented for free without license fees or patents (lol i love reading the press releases from neomedia/scanbuy - they dont get more than 3 sentences into the release before the remind us about something wizzbang blow my left testicle that is patented).
You can also decode in the device itself without need to go to a proprietary server to resolve the information.
Yes lots of people are buying into the scanbuy/neomedia myths - but that doesn't mean it's right for the publishers and or right for the consumer.
it's just a way for leeches and telcos to scam yet more money when it's not even required in the first place.
When I talk to people at conferences about 2d coding and people ask me why is the USA so far behind compared to japan about 2d codes - I simply tell them that two groups of people are having a pissing match and everyone is afraid of getting wet.
Take your misinformed forum spam back to http://theponderingprimate.blogspot.com/ blog as he always encourages stuff like this.
Cheers,
Dean
oh and in case people think I'm over the top with my comments about crap patents
ReplyDeletecheck out the EFF's patent busting page.
neomedia patent challenged
Oh Wow breaking news - It's a great freaking day for the EFF :)
ReplyDeleteU.S. Patent Office Rejects All Ninety Five NeoMedia Patent Claims
us-patent-office-rejects-all-ninety claims
Hey Streetstylz and all you other Neomedia flunkies - when you read this post think of me :)
Cheers,
Dean