Great article in the washington post today
I love this part in particular;
Product placement and corporate sponsorships have been seeping into new, user-generated turf lately. This year, Sprint Nextel is offering a few bucks to people who incorporate a new Samsung phone into a home video and post the results to YouTube. The first 1,000 videos to incorporate the Instinct phone get $20 apiece, and one grand prize-winning entry will win $10,000.
I've often advised people to take full advantage of YouTube and all it has to offer - basically it's a public resource and any day you get to move video hosting off your site so they have to foot the bill is a great day.