Tuesday, July 01, 2008


"CitySense is attempting to use real time location data from those who download its client software as well as GPS enabled cabs and other "sensors." The goal is a near real time thematic map of activity in the city."

Live overall activity & top hotspots. The city is 21% busier than normal for right now? Let's go. But where to? Check out the top hotspots in real-time and head out.

Eg. go and download this application and we'll mash it up with some other data to tell you where people are.

Cool concept but the issue of "data access" is the real killer here. Getting access to "where handsets are" is the real problem....and carriers are stuck in the mud about sharing.

I've seen some really great web services but these all rely in some form of another from opt-in services which suffer from "inertia issues".

There have been some traffic related cell phone projects like http://www.physorg.com/news76178303.html and http://www.edmunds.com/ownership/audio/articles/123531/article.html

but none of these 'subsidised the end user'. So i think there needs to be a new solution the same way there is for Virgin SugarMama Minutes - so the proposal is this, allow your cell phone to be 'tracked' and data from this to be sold to anonymized data services like Citysense in return for a 10% reduction in your cell phone costs.

BUT the carriers cant sell your location data without you signing up for this program. I know that for $10-15 a month discount I dont care if you use my location data, but if you are selling it and I dont get anything from it then I'm pissed.

Just look at what happened with BT and Phorm, they could have got that adopted in like 1 month if they paid people for their data, lol wouldn't have cost more than a few glass beads like wallpapers or mp3 downloads etc. They just chose to take the easy route.

Lol I love this comment

"The company plans to profit primarily from business clients purchasing deeper data from the Macrosense platform; Citysense and all future consumer applications are intended to be strictly icing on the cake".

In other words we got some vc funding and we are going to work out later how to make money.


P.S. If location apps "float your boat" then you might also like to check out Cityware a bluetooth application I blogged about last year.

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