The year was 1974: gas prices were high, inflation was rampant and an unpopular Republican occupied the White House. McDonald’s introduced a spirit-lifting jingle: “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun.”
Now it is 2008, and McDonald’s is reviving it as a TV commercial. The company has asked consumers to write their own songs using the exact words of the jingle, and submit them to a contest on MySpace.com . The official reason is this year’s 40th anniversary of the Big Mac, but the then-and-now cultural similarities are not entirely lost on the company.
This article shows great ideas are timeless;
Check out this link - http://www.myspace.com/bigmacchant
It's a flawless example of UGC implemented into a branding campaign, McDonalds truly are exceptional marketers.
it's the perfect execution of current technology with an older but still relevant branding concept.
You know sometimes it's easy to point at companies and say if only I was that big then I'd be a 'marketing hero' ....they got there by doing really great work - I cant commend them enough.
BTW Track 4 got my vote - what do you think?