QR code background briefing paper

It's been with great interest that as an expat I've been watching the launch of http://www.QRious.com.au by Telstra.

As a consultant who has briefed clients in the past about the QR space (check out www.cognation.net/profile) I assure you that QR codes have been used in Australia for a long time.

And yes Telstra's rhetoric is way over the top BUT the deployment of QR readers directly onto handsets by a carrier has always been a barrier to utilization.

With Telstra getting into this in a big way my advice to clients is to leverage their marketing spend and take advantage of this.

For those of you that are interested in QR use the search term "QR" in the top left hand box and you'll find 10 or so articles about the history of QR and it's deployment globally in successful campaigns.

Whats surprised me on the calls over the last few days is the basic lack of understanding around what QR codes can actually be used for - I think it's one of those things that they have been around forever but marketers have never really looked that closely at them so I've posted a background briefing pdf at www.Cognation.net/QR

Hope you find it of interest - if you've seen some other QR campaigns you thought were really clever post details of them in the comments.

Cheers,

Dean