Thursday, June 26, 2008

Advertising Mashup

Following up from the JC Penny debacle post

Check out this cool television concept from Australia

No I haven’t had a chance to watch the ABC television series yet but looks cool – what a great concept.

“As of last night, 6100 spoof ads had been edited, scripted and uploaded to the website by viewers of The Gruen Transfer, the 10-part series which has been watched by more than 1 million viewers each week.
The number of ads made for a range of fictional products - a beer, an anti-ageing cream and a bank - and the number of times they have been watched, 280,000, has surprised ABC programming chiefs.”

Anyone want to set the wheels in motion for a USA based version? Looks like the perfect concept for Current?

P.S. Thanks Laurel - always full of cutting edge tips.

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