Wednesday, June 25, 2008

JC Penny... you are the problem

JC Penny, wake up !! ... you are the problem - not your marketers. I think the commercial is fantastic.

It's a shame they made it for such a staid company like JC Penny.

If a client wants to 'sue' their vendor then the client needs to take responsibility for vendor selection as JC Penny obviously made the wrong choice in partners.

Pesonally I think the reason why JC Penny is finding fault with this advertisement is exactly whats wrong with the JC Penny brand - old foggeys who dont have a clue.

Listen to your marketing consultants....this is exactly what the brand needs.


P.S. check out some of the copycat videos - if this isn't dialog with your target audience I dont know what is

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