Telstra are directly installing a QR reader into their handsets and getting behind a big marketing push about their functionality.
For those of you who have no idea what QR is head over to www.cognation.net/QR
For those of you interested in what telstra is actually doing check out http://www.itwire.com/content/view/19080/127/
or go over to http://www.QRious.com.au/ in 4 days from now and check it out.
If anyone in Australia wants some consulting on concepts time of how to leverage this QR push from Telstra get in touch as I have a ton of documentation on successful projects and have been working with QR and other 2d bar code concepts for a while (use the search function of this blog on the above left for some free ideas).
Cheers,
Dean
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