Interesting use of IVR

Interesting use of IVR
http://www.mobilemarketer.com/cms/sectors/media-publishing/1233.html

They still have to have the overhead of the premium sms service (trust me it’s an ‘overhead’, carriers take a ton of money for this service – check out more info on CSC’s in the USA here http://deancollinsblog.blogspot.com/2008/06/csc-what-you-should-know.html , but you are pretty much being screwed globally on price breaks for premium sms billing applications).

Either way might give some people ideas about how to make money out of IVR – love how they use the women’s voices to say “thanks for buying my wallpaper” audio files, men are such suckers.

Cheers.

Dean