Wednesday, September 16, 2009

Adobe buying Omniture

http://seekingalpha.com/article/161750-adobe-s-acquisition-of-omniture-could-help-define-monetization-analytics

Yes this acquisition makes sense.

Imagine having to 'only' use an adobe tool in order to get 'omniture analytics' about a flash banner ad.

or better still imagine getting built into pdf's analytics about usage/opening-closing times/real time access to ip address forwarding etc.

This is a long term deal which is why the street is against it but it is a game changer.

Watch out for MS buying something to compete along similar lines.


cheers,
Dean

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