http://seekingalpha.com/article/161750-adobe-s-acquisition-of-omniture-could-help-define-monetization-analytics
Yes this acquisition makes sense.
Imagine having to 'only' use an adobe tool in order to get 'omniture analytics' about a flash banner ad.
or better still imagine getting built into pdf's analytics about usage/opening-closing times/real time access to ip address forwarding etc.
This is a long term deal which is why the street is against it but it is a game changer.
Watch out for MS buying something to compete along similar lines.
cheers,
Dean
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