Wednesday, September 16, 2009

Adobe buying Omniture

Yes this acquisition makes sense.

Imagine having to 'only' use an adobe tool in order to get 'omniture analytics' about a flash banner ad.

or better still imagine getting built into pdf's analytics about usage/opening-closing times/real time access to ip address forwarding etc.

This is a long term deal which is why the street is against it but it is a game changer.

Watch out for MS buying something to compete along similar lines.


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