Reading the article about espn apple app - http://www.mobile-ent.biz/news/34452/ESPN-Radio-app-goes-live-for-iPhone
Makes me wonder is getting $2.10 upfront ($3 - 30% for apple) is better than getting someone to sign up for a subscription at $1 a month?
I mean apart from the 10% compound interest per month for the upfront - the attrition rate from $1 per month subscription fees, you would probably also find that the decision making process for a $1 subscription is "longer and more tortured" than a one off $3 purchase.
If you have purchased a low value application - what do you think?
If you sell a low value application - what do you think?