Telstra closes down its social media channel

Telstra closes down it's social media channel,
http://mumbrella.com.au/telstra-closes-nowwearetalking-com-au-9274

I guess you either get social media or you dont, wanting to 'control the message' will never work.

I dont get why management think they need to 'control customers', utilised right social networking tools can turn customers into fans and advocates.

Now We Are Talking should be seen as an example of everything done wrong.


Cheers,
Dean