How much do Mexicans spend annually on trips into the U.S.?
Forty billion dollars annually.
Wow really? I had no idea it would be that much.
Toni Banuelos, Hispanic marketing manager for Ikea, says, "The Tijuana consumer is important to our San Diego store, and having the opportunity to influence their purchasing decision as they sit idle at the border is a key factor to driving our business from Tijuana." Toni says that Ikea asks consumers at point-of-sale for their zip codes. For foreign consumers, it enters a special code for non-U.S. residents. "We know from that data that 7% of our consumers in our San Diego store come from Mexico although we conservatively account for an extra 3% because of additional sales at the self-serve kiosks plus some Mexicans use a U.S. post office box or a zip code from their American relatives."