They are looking to introduce a modular set of 'devices' that fit together and along with supporting software will allow you to create your own 'opensource hardware mashups'.
So the core 'base unit' is a fully programmable and "hackable" Linux computer, equipped with a fast CPU, 128MB RAM, built-in WiFi, rechargeable battery, USB, Ethernet, and a small LCD with button controls.
From there 4 additional modules can be added, gps, video camera, lcd display, accelerometer/motion sensor being the first 4 for release (though 81 have been mocked up so far).
The long term concept is if you want a 'weather station with live video feeds and gps location control you can add various modules together to deliver what you are looking to achieve.
I have high hopes for the concepts, and wish the guys well as it seems their hearts are in the right place.....though it's going to be a long (but interesting) road to travel.