Great article well worth reading.
It's been estimated that the average consumer is exposed to something like 7,000 media messages a day … but only absorbs seven.
I know the old adage is "50% of my marketing is being wasted I just dont know what 50%" but these days I think marketers / brand managers are accepting even less results than that and I just dont get it.
Why are you happy with only 1 in 1000% call to actions (or even less). Yeh I know costs have fallen so you can now say you are reaching 1 million people for the same spend you used to pay for 1000 people but so what.
If you aren't engaging the 'blastees' who cares.