Laurel Papworth - Online Communities - Australia and Global: Tom Ford sexually explicit ad campaign
Finally a brand that understands your target audience dont care about 'social rules' so why should you.
As I posted in this blog http://deancollinsblog.blogspot.com/2007/06/marketing-borders-no-longer-exist.html when your customer isn't Mrs Smith, 50, Petersham (gets 90% of her marketing from TV and the weekly local paper) then you dont really need to conform to her sense of sensebility.Having said that....I think that the Tom Ford campaign is a shitty example of this and poorly executed.
Whilst you'll get the 'views' (heck I even replayed it twice...at least :) - I dont see this translating into sales.... better luck next time guys.
I'm not sure. Do women or men buy that bottle? Women would see the ad as something for themselves - not a men's mag objectifying women, but women sexualising themselves. :) We have a lot of brand-love, brand loyalty to companies that "get" women and I think Tom Ford does.ReplyDelete
I just can't afford him. :P
Incidentally, you are STILL off the Christmas list, Dean. *pouts*
It shows how badly the advertisement fails.... I thought it was a mans fragrance and was targetted for men.ReplyDelete